Prove your social impact

Social Outcomes: The Road to Success is Paved With Good Intentions

I have often said that hardly a week goes by when I don’t encounter an individual or group of people working hard to make the world a better place. Often these people are working with those who are existing on the edge of society: the homeless who are ignored on our streets; refugees who feel that every hand is turned against them; the sick and frail who have no access to local medical provision; or individuals who are unfairly caught up in the “penal-industrial complex”. In every case, I see individuals and groups who have recognized a social need and have a clear intention to address it.

Resourcing & Focusing an Intention

While a good intention is essential to articulating a program’s vision, mission and rationale, intention alone is not enough. All our clients, however, will be able to explain the need for their work and can identify the time, money other resources that are required to make a positive difference.  As Jack and I have written in recent blogs, GtD’s “Measure” and “Learn” services assist our clients to enhance their work. In the case of “Measure” we are helping our clients to ensure that their good intentions are properly resourced, and with “Learn” we are applying sophisticated predictive analyses to make sure intentions are correctly focused for maximum benefit.

Intentions & Results

Some years ago, I came across the following quote from the American economist and Nobel Laurette, Milton Friedman, “One of the great mistakes is to judge policies and programs by their intentions rather than their results”. Like many familiar quotes, we are often unclear about their original context or intended meaning.  Often, however, Friedman’s quote is used against government intervention. In other words, it is used as a counsel of despair that government intervention usually makes matters worse. I don’t know if that is what Friedman intended, but it is generally an absurd conclusion. That said, often GtD’s clients are working hard to complement public services or are providing services to client groups where government bureaucracies would fear to tread.

Proving your Intention

Friedman’s words do, however, support the desirability that well-intentioned programs should deliver good results. I am sure that few people would dispute that, particularly GtD’s clients who are increasingly looking for definitive evidence of the value of their work. This is where our “Prove” service is in demand. Sometimes our clients need the evidence to prove the effectiveness of their work to their funders. More often, however, their quest for evidence is part of their commitment to delivering the most effective service and ensuring that they are benefiting the very people they want to assist.

Our clients know the value of our “Prove” service, whether they are demanding to know the effectiveness of reforms to the youth justice system or requiring evidence of the benefit of innovative approaches to health provision in underserved rural counties. GtD’s “Prove” service not only delivers rigorous impact evaluation. It also provides clearly written reports that communicate key findings to a range of stakeholders, including funders, senior management, practitioners and users.

Turning Good Intentions into Successful Outcomes

An effective program starts with a good intention to help. Let GtD accompany you on your social impact journey through our “Measure”, “Learn” and “Prove” packages. Contact us today to learn more about the range of our services.

 

Learn from data

What You Can Learn From Your Data

In a world driven by data, it’s becoming increasingly important for social organisations to prove their impact – not just through what they say, but through cold, hard facts.

While many already collect information on the work they’re doing, there remains a gap.

There’s a limit to what you can understand from the numbers alone, and simply reporting the data can feel far removed from the real-world and the day-to-day work done by the workers in your organisation.

For your information to become truly valuable, you need to start unpicking it. By applying the right methods of data analyses, you should be able to learn from your data and to use the insights you draw out of it to make practical changes within your organisation. This approach to data analysis will allow you to optimise your resources and maximise your results.

More than that, you’ll be able to extract the story behind your successes, and use that to show the world the valuable social impact your organisation is achieving.

Empower your staff

Looking at the data alone, it can be difficult for practitioners to know where to concentrate their efforts, and where changes to their service are most needed. But with the right analysis, the data you already have can be transformed into immensely valuable information to guide practitioners’  decisions, and highlight areas for improvement.

Learning from your data can give your practitioners insights on their individual clients, on how the team is performing, and on the organisation as a whole. It means they’ll know exactly what you need to target, and how to fine-tune your service to achieve the best possible results.

Understand your beneficiaries

No doubt you have worked in your sector long enough to know that your clients are not all the same. By applying the appropriate analytical techniques, you can understand the differences between clients and tailor your services to their varying needs.

Methods like segmentation and cluster analysis allow you to pick out patterns across different groups of people with different characteristics, and identify not only “what works?”, but “what works for whom?”.

Predict future outcomes

Your data can tell you not just what’s happened to date, but the outcomes that your organisation could produce in the future.

This can be done by applying scenario and simulation analysis, to predict the potential results of a variety of situations. These predictions should update dynamically, changing over time as other conditions change.

What’s really valuable about these predictions is that you can use them to optimise your resources, and to expend them in a way that will have maximum effect. That’s important for any organisation to know, but particularly helpful for non-profits and social enterprises whose resources are often limited.

Know your social impact, and prove it

Learning from your data gives you the confidence of knowing – not just hoping – that what you’re doing works. It lets you know that you’re making a real impact in your field, but perhaps more importantly, it offers assurance to the people who are looking for that proof.

Your funders and stakeholders need to have confidence in what your organisation is achieving, and by analysing your data you can give them just that.

To take a  youth service as an example, a potential funder might want to know how much of a difference the organisation is making to youth unemployment in the area. In answer, it could use examples from the analysed data, and effectively demonstrate its improvement in comparison with a control group.

By telling the story of its impact, backed up with concrete evidence and analysis, the youth service would be able to provide a much more convincing argument than it would be, using the raw data alone.

Learn from your data with GtD

Get the Data works with organisations in the UK and the US that want to prove their impact on society. We provide social impact analytics in the form of three main packages: Measure, Learn and Prove.

Our Learn service sits in the middle, making it a perfect next step for organisations that have collected data on their service but need to understand it better in order to use it. “Learn” can also be used in combination with our “Measure” and “Prove”  services, in any order that suits you.

Beginning with a strategic review of your data, we’ll put together an insight strategy and follow up with regular reports to monitor the results – integrating those reports with your own systems so they’re dynamic, useful, and convenient to use.

If you know you could be doing more to learn from your data but you’re not sure where to start, take the first step and contact us today.  We will get you started on your social impact journey.